Marketing and Communications

À propos du cours

This course provides a comprehensive guide to modern marketing and communications. You will learn the core strategies and tools needed to understand customers, build a strong brand, and drive business growth.

Develop winning strategies: Learn to understand your target customers, position your brand effectively, and create powerful differentiation strategies that set you apart.
Master the marketing mix: Gain a deep understanding of both classic (4 Ps) and modern (7Ps, 4Cs, SIVA) marketing frameworks, with a practical focus on product and pricing.
Apply modern techniques: Explore the essentials of digital marketing and see how a leading global brand integrates these concepts through a Mercedes-Benz case study.

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Marketing and Communications

À propos du cours

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